Subscription emails

Problem

Write a series of emails to cover possible scenarios for the student Pearson+ subscription journey.

Team

Content strategy, UX design, and product owner

Solution

Here are some examples of first drafts created on a tight timeline.

Scenario: Student takes the first step and chooses to subscribe

Student subscribes

Scenario: Student selects an eText

Student selects an eText

Scenario: Student can’t sign in to their account

Student can’t sign in to account

Scenario: Account password is updated

Password successfully updated

Scenario: Student upgrades to the next tier level

Student upgrades their subscription

Scenario: Student subscription has ended

Student subscription has ended

Scenario: Student receives a refund for canceling early

Student refund is on the way

Scenario: Student has a payment issue

Student’s payment couldn’t be processed

Scenario: Payment still can’t be processed

Payment still can’t be processed after the second attempt

Scenario: Subscription is canceled

Subscription must be canceled